Local CameraPro store has teamed up with loyalty program Local Rewards to launch a new competition designed to inspire new images of our local community and promote photography among people of all ages.

The CameraPro Urban Village Photographic Competition – Local Lens – is now open to entries in two sections: senior and junior for young people 15 and under.

There will be four rounds of the Local Lens competition over the next twelve months, coinciding with each edition of Urban Village where winning entries will be published. A wider selection of entries will be posted on the Urban Village Instagram page.

At the end of the year an overall winner will be announced, and there are plans for an exhibition where a selection of the best entries can be shown.

CameraPro retail store manager Chris Field said he hopes the competition could be the catalyst for a wave of interest in photography, and in finding fresh new images showing unique images of Surry Hills and surrounding neighbourhoods.

“Our message to people is to get out there and get snapping, we can’t wait to see what you come up with,” said Field, manager of the store which is newly opened at 507 Crown Street.

CameraPro will provide prizes for both senior and junior categories, and Local Rewards cards will also be on offer.

A prominent local photographer will be the judge for each round, and the judge for round one is Sydney’s “street photographer” Tim Ritchie.

In keeping with Tim’s focus the theme for round one of Local Lens is street photography. The only other condition is that the images must be taken in the Urban Village catchment area, the postcodes of 2010, 2016 and 2006 – for Darlinghurst, Potts Point, Surry Hills, Redfern and Chippendale.

“Our streets are so photogenic by night and by day and I’m excited to see what new images the competition can deliver,” said Ritchie.

Urban Village editor Lachlan Colquhoun said he had been wanting to kick off the photography competition for some time, and was delighted to partner with CameraPro and Local Rewards.

“It’s great to have CameraPro as a new retailer on Crown Street, and they are perfect partner for us in the Local Lens competition,” he said.

“The whole idea is to inspire people to look at our area in a new way and come up with what we hope are some iconic images.”

The competition is open right now, and entries can be sent to info@urbanvillage.com.au