Small businesses are always wanting to reach more customers and expand their market, and today’s digital tools give them that ability to scale up.

Property inspection business Tyrells Property Inspections is a Sydney-wide business, but its marketing message wasn’t cutting through the noise – until they tried a search engine optimisation and digital marketing strategy.

Through engaging Surry Hills business Pulse Agency, Tyrells invested in a tailored response comprising video written content and strong search engine campaigns to achieve better rankings.

By the end of the campaign, Tyrells Property Inspections users were up by almost 30% and sessions on the platform had increased by just over 50%.

Pulse Agency’s Nico Pustilnick says Tyrells is only one example of what targeted digital marketing can achieve for a small business.

Originally from Argentina, Nico started working in advertising to sustain his love of music. Moving to Sydney and working for a number of large-scale advertising and digital marketing agencies, Nico felt the pull of being your own boss, deciding to start Pulse Agency.

Nico says: “We try to tailor the services of the industry needs and to specific business needs. What we do is very dependent on whether they’re a not-for-profit, a professional services company, an institution, an e-commerce business, or any kind of business.”

“Basically, we tailor those services depending on the business needs and the industry. It also depends on where they are in terms of growth.”

Pulse Agency has worked for a number of inner-East Sydney businesses, as well as working with the Surry Hills Business Partnership.

The attention to personalised service, means that Nico and his team develop in-depth knowledge of their customers’ business which becomes a competitive advantage.

“What we find is that we end up knowing a lot about the business… Eventually we can understand pretty much everything about them” says Nico.