Handmade porcelain producer and retailer Mud has joined forces with Newtown bookshop and stationery institution Pentimento to open a joint venture store on Crown Street. Urban Village got the lowdown from Mud’s Tess Lloyd and Pentimento’s Amanda Fisher.
Who are Mud Australia and who are Pentimento?
Mud Australia design and handmake porcelain tableware and lighting in Marrickville, Sydney from French Limoges porcelain. This new Surry Hills store is their 8th store globally.
Pentimento Paperie has a cult following in its Newtown location and is a go to destination for sourcing stationery and giftware from around the globe. Pentimento has selected the finest stationery – cards, wraps, notebooks, artbooks and cook books for this new location.
Pentimento Papeterie are well known in Newtown, why a collaboration with Mud Australia at Surry Hills?
Pentimento has been a long standing stockist and friend of Mud Australia so we know the selection of paper and porcelain work well in store – offering complimentary products gives a richer shopping experience for customers.
What will people find in your Surry Hills store?
Our Surry Hills store offers a curated offering of stationery, paper goods and the entire range of Mud’s hand made porcelain tableware and lighting. There’s lots of colours and thanks to the card and paper wall lots of pattern – it’s a fun space.
What is your point of difference with other homewares?
Mud Australia offer over 80 shapes in 20 colours. Part of our unique offering is that you can design and customise your own dinnerset – selecting shapes, colours and even the finish (matte or gloss). People have fun playing with their dinner set – all items are sold individually so they can mix and match. There aren’t many brands in the world which will custom make a dinner set for their customers.
Why did you decide to open a store in Surry Hills?
Margaret from the original Paper2 store approached us with the opportunity and it was hard to say no. We love the Surry Hills community and the mix of independent food, fashion and design; the locals also seem to appreciate design and independent retail.
